Carroll's Pyramid of Corporate Social Responsibility

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RaulRodriguez

Only a truly successful CSR strategy will take you to the pinnacle of the pyramid.

Corporate Social Responsibility (CSR) is a "must have" for most organizations these days. Not only because of the benefits it can bring to the environment and local communities, but also because of the benefits it can bring to the organization – increased profits and valuation, greater employee engagement and retention, and lower risk. [1] But, when you come to plan your CSR strategy, where should you start?

Planning your CSR strategy can often be quite tricky work, involving gathering metrics from across the organization, analyzing supply chains, and gaining input from a whole host of internal and external stakeholders. Not to mention choosing between conflicting priorities and investment opportunities.

In this article, we'll look at a model, known as Carroll's Pyramid of CSR, that can help to simplify this process, and explore how to design and implement an effective CSR strategy in your organization....