Design Thinking

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Use design thinking to bring designers and end users together.

Most people make the mistake of thinking design is what it looks like. It's not. Design is how it works.– Steve Jobs, co-founder of Apple

Design thinking is a user-centered approach to creating, testing and producing solutions that are innovative, elegant and – if you get it right – commercially successful. It views both design and the needs of the end user as intrinsic parts of a development process.

It emphasizes the importance of continuous research and evaluation, and seeks input into a project from various individuals, areas or teams within your business as a product, process or service takes shape.

In fact, with its emphasis upon ongoing assessment, the technique may be particularly useful for solving what design theorist Horst W. J. Rittel described as "wicked problems" – those whose underlying issues and solutions are unclear.

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