O'Connor's Seven Essential Innovation Questions (SEIQ) Framework

Picture the scene: your main competitor has just announced the launch of a game-changing new product, which makes your equivalent look completely out of date. Your boss wants to hear your proposals for a response, but all you have in front of you is a blank piece of paper.

So, it's time to get creative. But, you can't just switch on creativity like a light. Some days, you need a helping hand to get the ideas flowing, and that's where O'Connor's Seven Essential Innovation Questions (SEIQ) can help.

In this article, we discuss how you can examine concepts, ideas and products in a new way, and how generating these suggestions and solutions can help you to gain a competitive advantage.

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