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Blue Ocean Leadership

How Do Your Team Members Experience Your Leadership?

Are you ready to lead your team into fresh blue oceans of possibility?

Imagine that you lead a team of people who perform consistently, and produce steady results. Although their output is regular and reliable, they're no longer trying out new approaches or reaching new goals.

You'd like your team to keep developing, to advance, and to win further success for the organization. You want to provide it with the motivation and support it needs to do this, but your time and budget are limited. Is there a way that you can encourage your team to improve its performance without spending money or wasting time?

This is where Blue Ocean Leadership could help. A well known British retail group applied it to re-engage its team members and to lead them to do what they needed to succeed. Its staff turnover dropped from about 40 percent to 11 percent, and its recruitment costs reduced by 50 percent.

In this article, we'll look at Blue Ocean Leadership – an approach you can use to motivate your team and raise its performance, without spending much money or wasting valuable time.

What Is Blue Ocean Leadership?

Blue Ocean Leadership was created by W. Chan Kim and Renée Mauborgne, and is based on their theory of Blue Ocean Strategy. It's about making changes to the way your team members work by engaging with them and motivating them to succeed....