Expectancy Theory

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Floortje

Linking effort to outcome can be a great motivator for making something special.

What drives you to go the extra mile to bring in a project on time? Or to deliver the highest-quality customer service?

Chances are, it's the belief that you'll be rewarded for your effort. The harder you work, the higher your performance level, and the greater your reward.

This simple chain of perceived cause and effect is the basis of Expectancy Theory. It advocates creating and maintaining strong links between high effort, high performance, and proper reward.

In this article, we'll explore how you can put the theory into practice, to motivate your team.

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